Capturing Zen: Behind the Scenes of a Soulful Personal Branding Photoshoot

Hello! Today, I’m beyond excited to take you behind the scenes of a magical journey - a personal branding photoshoot for a phenomenal female yoga teacher and spiritual space holder. We’re diving deep into the heart of Soul Farm retreat centre near Barcelona, where dreams meet reality, and where every breath whispers serenity.

Meet Lisa, the radiant spirit guiding souls through their yoga journey in her amazing classes in the Sitges/Sant Pere-de-Ribes and Barcelona areas. Lisa’s beach classes are always a highlight of my week! Picture this: lush greenery, gentle whispers of the wind, and the warm embrace of the Spanish sun – that’s the canvas we’re painting on today.

Now, let’s rewind a bit and talk about the magic that went into planning this shoot. It wasn’t just about picking a picturesque location; it was about weaving Lisa's essence into every frame. We wanted her brand to resonate with authenticity, skill, and, of course, a touch of magic.

First things first, location scouting. Lisa holds retreats annually at the stunning Soul Farm, so she had the idea that this would be the perfect location for our shoot, as it was! As well as the beautiful yoga studio, Soul Farm has many other spots that whisper serenity and tranquility. From sun-kissed meadows to cozy nooks nestled under ancient trees, each location was carefully chosen to reflect the essence of Lisa's brand – a sanctuary for the soul.

Next up, wardrobe selection. Think earthy tones, and a sprinkle of ethereal charm. Every outfit was handpicked to complement the natural beauty of the surroundings and Lisa’s brand colours. Lisa loves images of yoga practice in different types of clothes, so we went with a range, as you can see!

And Lisa’s brand is about more than yoga, so she brought a range of props to represent the rituals that she leads such as tarot cards and sage, each element adding its own touch of magic to the mix.

As the morning unfolded, it felt like everything was coming together to create a gallery of images that really represented the different sides of Lisa’s brand: the spiritual as well as the physical. This is why we spend together time planning your branding shoot before the day, so that the locations, clothes and props all bring the most value so that you can get the most content for your website and social media.

As we wrapped up the shoot, I knew that these photos would serve as more than just marketing material – they would be a reflection of Lisa's true essence, a reminder to all who see them of the beauty and magic that lies within each and every one of us.

So here’s to La Hood Yoga, to Soul Farm retreat centre, and to the infinite possibilities that await when we dare to follow our hearts. Namaste.